Retail Solutions
Since most customers make their purchase decisions in-store, effective and targeted
messaging is critical in influencing customer s decisions and up-selling. Relevant
information, specials, discounts, retail shop signage are exhibited to the customer
via screens strategically placed around the shop advertising the relevant brand,
details, discounts etc. This information is tailor-made according to department,
shop location, time, stock levels, and a horde of other parameters dictated by the
retailer. Astron's plug-in technology enables an integrated sales approach specifically
tailored for the captivated in shop audience.
In the continuous quest to cut advertising costs and jumpstart sales, retailers
are searching for fresh and targeted means to push their products. Competitive in-shop
messaging requires a fresh plan of attack to product promotions so products stand
out from the crowd in the retail environment. Ever growing competition, especially
from the internet, requires constructive advertising and customer experience resolutions
to assure traditional stores continue to be the retail environment of choice.